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Transformers Autobots Alliance Show in Chongqing  
28 Feb2018
Wednesday
The world's first indoor Transformers Theme Pavilion is opened in Chongqing at the Taiwan's SHINKONG MITSUKOSHI, and is officially launched on January 11th, 2018. This show will be opened until February 28th, 2018. This is the first ever public show ahead of its America and Asia tour. 

Cityneon and Victory Hill Exhibitions rolled-out this strategic initiative, The Transformers Autobots Alliance Experience ,  with Hasbro and its iconic TRANSFORMERS, after years of preparations, in this 5,000 square meters space.
  
The collaboration finds one of the most iconic entertainment brands, Transformers, at the center of an awe-inspiring, walk-through attraction featuring familiar characters from the famed franchise such as Optimus Prime, Bumblebee, and Windblade.
  
Through the use of leading 3D stereoscopic technologies, advanced robotics, dynamic multimedia and projection mapping, intricate sets and engaging performances, audiences will be taken on a journey that will enable them to witness the sheer spectacle of these life size sentient, living robotic beings, and immerse themselves into the world of the Autobots, and their ongoing battle to protect Earth against the evil Decepticons.
  
"This launch has been a long time coming with more than two years of research and development, and significant investment to create what will be one of the most talked about exhibitions to date," said Executive Chairman & Group CEO of Cityneon Holdings Limited, Ron Tan.
  
Transformers Autobot Alliance is the first exhibit of its kind to showcase the larger-than-life robots, as well as special effects, reflex tests, virtual reality, motion sensing, and other features surrounding the brand, staying true to the tagline "More than Meets the Eye." Fans will even have the chance to learn the Transformers language and decode missions throughout the exhibit.

This exhibit marks the start of a collaboration with Hasbro, Inc. that allows Cityneon to tour this new exhibit in venues around the world.
  
"Opening Transformers Autobot Alliance with Cityneon is an exciting brand extension for us that will allow fans to interact with their favorite characters in an entirely new, immersive way. This carefully crafted attraction uses interactive technology to bring a more than meets the eye experience that Transformers fans of all ages will enjoy for years to come," said Tom Warner, SVP Transformers Franchise.

  
"The TRANSFORMERS franchise is one of the most recognizable of all time," said Nicholas Cooper, Chief Creative Officer of Victory Hill Exhibitions. "With such a rich story universe that expands across all platforms including digital, broadcast, theatrical, print and toy, this is the perfect time to debut an exhibition of this scale and magnitude. TRANFORMERS fans of all generations know the names Optimus Prime and Megatron and with this new exhibit we are going to bring those larger-than-life characters into our world in an equally larger-than-life way."
   
"Since its launch in 1984, TRANSFORMERS rich immersive storylines and iconic characters have entertained generations of fans through film, publishing and TV," said Tom Warner, Senior Vice President- Transformers Franchise. "We are excited to work with Victory Hill Exhibitions and see our robots brought to life through a multi-sensory interactive experience for fans around the world."

About Victory Hill Exhibitions
Victory Hill Exhibitions is an exhibition Production and Distribution Company focused on delivering engaging, educational and interactive exhibitions for the global market. The company is the industry leader in creating and delivering innovative and captivating content for events, exhibitions, interior architecture and experiential environmental spaces. With a focus on developing long term trusted and strategic relationships Victory Hill Exhibitions has over 25 years of combined experience delivering some of the most renowned and critically acclaimed exhibitions to the museum and entertainment industries. Using the latest technological capabilities and storytelling techniques, Victory Hill delivers impressive, visually appealing, educational content, and entertainment enjoyed by visitors of all ages. Recently acquired by Star Media Group's subsidiary, Singapore-listed Cityneon Holdings Ltd, Victory Hill Exhibitions is a 100% subsidiary of a main-board company with the Singapore Stock Exchange. For more information visit www.victoryhillexhibitions.com.

About Hasbro
About Hasbro: Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the Company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
  
Tiwan's SHINKONG MITSUKOSHI Chongqing is the first indoor experience based mall in Chongqing, located at subway station Jiazhou Lu, exit 1/2, on line 3. It is the largest in the world for this company. Chongqing is the top city for animation industry, cosplay and comic-con. It holds the annual China West Comic-Con, one of the top comic-con in China.

Chongqing is the most filmed city in China, including for US movie Transformer, with top number of movie watchers.
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By nyc_expat (Male. United States (USA))
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Date: 15 Jan 18    Views: 179    Comments:           

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